New Kid on the Block

August 14, 2011 § Leave a comment

Finders Keepers is an Australian brand that makes young fashionable clothes that are full of life and colour. After becoming a success story Down Under, the affordable label is moving into UK by opening a concession in Harvey Nichols.

With no brand awareness prior to hearing the news I was pleasantly surprised looking through their online gallery – beautiful party dresses, cool shorts and chic blouses all reasonably priced (dresses roughly £60). My favourite piece, shown above is a On the Road Shirt Dress that epitomises Australian fashion – laid back yet very stylish.

I have a good feeling – this brand will fit well in UK, we love our laid back clothing that shows we care but do not obsess over it. The only question is the price positioning of the brand as it tries to expand, if it stays in the affordable region Harvey Nichols might not promote it to mass market, but nevertheless it is a good place to start.

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