February 21, 2012 § Leave a comment
In retrospect I knew it was coming. After the success of naming a handbag after Alexa Chung, which was one of the major factors propelling Mulberry to fashion heights with the unprecedented speed for British label, having a new fashion muse and as trendy as Lana Del Rey was an obvious step. Indeed Mulberry was a first fashion establishment that recognised Lana’s appeal by hiring her to sing at their LA party. And now that even British Vogue gave her a seal of approval, calling a bag Del Rey was a perfect PR move: fashion world already had eyes on Mulberry for their Autumn/Winter 2012 catwalk show (star studded row would make any designer proud with Michelle Williams, Elizabeth Olsen, Olivia Palermo, Pixie Geldof and Downton Abbey actresses Laura Carmichael and Michelle Dockery to name a few) and having Lana float in with a brand new Del Rey bag just sent fashionistas and media into frenzy!
Mulberry’s Emma Hill said Lana inspired them with her vintage style and seductive voice. Indeed Del Rey bag does have a very vintage feel – add White Ostrich material (the one Lana was wearing for the show and Mulberry party in the evening) and you have a seductive feel indeed. I love Lana’s style (I wrote a post about her recently which you can read here), I love Mulberry, and guess what – I love new Mulberry Del Rey handbag.