August 18, 2011 § Leave a comment
Ballet flats. What would we do without them? This month iconic French shoe maker Repetto teamed up with Selfridges to allow us, the ballet flat lovers to create a perfect shoe by choosing out of 250 colours of leather, bows and trimmings. The pop up atelier is open until 12th September and your unique shoe will cost a minimum of £345. But just imagine no one (apart from people who design identical shoe) will wear the same shoes as you, how very ‘couture’!
At the end of the day it is not just about the resulting shoe but a different shopping experience. I am all up for pop up shops and shopping techniques that involve the customer. Big well done to Repetto, great way to promote the brand!