December 4, 2011 § 3 Comments
But this project is different: the process of purchasing is not what you are used too. To access the online shop you have to fill in a questionnaire that determines your style. But do not worry, it is easy – all you have to do is decide what picture is more ‘you’ and after less than a minute you are on the results page. Here is where you can shop the shoe range – but not all results are shown, only those that suit your style.
This interesting concept is already adopted by Mary-Kate and Ashley Olsen T-shirt line, Jessica Simpson Beauty range and soon to be adopted by our own Cheryl Cole – she is unveiling her shoe collection on 6th December (more of which in the later blog post). I am not 100% sure I am ready to shop only the pre-selected range, but nevertheless I am ready to give it a go.
Above is my favourite shoe from the collection – The Pauline in Wine Suede. And the price – $79.99 (about £50).
Go to http://www.shoemint.com and experiment with the new way to shop!