March 20, 2012 § Leave a comment
‘Is it possible for a Chinese company to build a worldwide brand?’ is the title of many marketing papers and is a popular topic for deliberation. Indeed with the overwhelming negative attitude surrounding ‘Made in China’ label, many assume that it would be a while before a truly popular brand can emerge out of China. Surprisingly, it might be the realm of fashion that sees the above claim overturned. Indeed for the last year one high street fashion brand from China has been experiencing very fast growth by looking for support from style bloggers, support that it has been receiving in bundles. Indeed if you read a few street style blogs you must have come across Romwe – fashionable and affordable online brand that designs and manufactures its range in China and offers free worldwide shipping. A tempting proposition indeed since the quality of Chinese production is higher than many assume – most of the technologies used in clothing manufacturing are identical to expensive European designer items, some of which have a portion of its production in Asia.
I decided to explore the website to see what the style blogs loved about the brand: I was on lookout for truly trendy items that fit an international fashionable customer and I found a bundle. For example I absolutely love the range of shirts with contrasting detailing (collars and cuffs) and here are my top six picks, all in a very affordable price range:
- Montage PU Lapel Silver-Tone Blouse, £22.22
- Paillette Embellished Fake Twin-Set Nude-Pink Shirt, £22.88
- Leopard Print Chiffon Shirt, £17.65
- Off Shoulder White Shirt, £20.92
- Oversized Splicing PU Star Black Shirt, £24.18
- Paillette Lapel Black Chiffon Shirt, £20.26
I have to be truthful though, while level of trendiness of the clothing is high there are a few things that Romwe should work on to satisfy high demands of international consumer, which of course requires a large financial investment (possibly unachievable at the time yet important enough to be prioritised in the future): items photography is not uniform or of the highest quality which leads to underselling the garments, product names are slightly misleading (second shirt in my selection is referred to by ‘fake twin-set’ leaving me to guess what it’s meant to mean), ‘about us’ page needs major work – it’s not doing the idea or the website justice and requires a few reads to gasp the content leading me to an overall point about the need to work harder on any written material as words like ‘stuff’ should not be used when referred to products, let alone in the description on the home page.
All in all I have to say a very good effort, the kind that can be easily seen in growing sales figure. I have a feeling the brand will do very well in the future, especially if some alterations to the website are made to ensure even the toughest international customer is satisfied with the experience.
December 10, 2011 § 1 Comment
I absolutely adore Zuhair Murad creations. And so do a lot of celebrities. Above Miley Cyrus chose it for Oscars, Blake Lively was wearing it on set of Gossip Girl and Katy Perry (a big fan who has been seen in Zuhair Murad on numerous occasions) for Vanity Fair Party.
So if you want to make your celebration this winter very special, it is an obvious go to designer – you would sparkle and shine and for sure feel like an A-lister. Of course this does not come cheap – dresses start from £3500. So yes, for most of us those dresses will be unattainable, but hey, it doesn’t mean we can’t dream (or use them as inspiration for finding similar styles at more affordable prices).
The three dresses above are from Zuhair Murad range available at Harrods:
1. Angel Lace Gown, £5650
2. Beaded Shift Dress, £4025
3. Velvet Sequin Dress, £4125
Velvet, lace, beads and sequin are the top features of Zuhair Murad dresses this season – are they in your holiday wardrobe?
December 8, 2011 § Leave a comment
Here is another pick of best holiday dresses – this time from my personal fashion Disney Land – Topshop! As I have said before holidays and sequin dresses are a perfect match (at least in my head) so here I have decided just to concentrate on beautiful sequin dresses that can easily make it into your holiday wardrobe (don’t judge me, I had to narrow down the choice somehow – so many possibilities with Topshop this season). And also they are all bodycon – most versatile and definitely a must-have shape this winter. Plus the prices will make you happy – rarely can you find quality sequin dresses for £50-58! Enjoy:
1. Sequin Bodycon Dress by Dress Up Topshop, £58. Love, love, love. Big New Year party, here I come!
2. Jeweled Mesh Bodycon Dress in Nude, £50. Sequin does not have to be super-flashy. This dress would make you look great at both – office party and night club.
3. Baroque Bodycon Sequin Dress, £58. When you need a bit more Va Va Vom! I would suggest simple shoes to keep this dress the focal point of the outfit.
November 21, 2011 § Leave a comment
No, I am not talking about flying houses like the one in the cartoon UP. House of Dereon is an American brand established in 2004 by famous singer Beyonce and her mother Tina Knowles (known for styling Beyonce and other members on Destiny’s Child) and now it is finally available in our country.
The brand is intergenerationally inspired – Beyonce acts as a muse, Tina Knowles as a designer and her late mother Agnes Dereon who worked as a seamstress and dressmaker in Louisiana as an inspiration. Targeting 20-30 year old fashionable women (that is their own positioning, I on the other hand do not believe that fashion needs to be age-specific) the brand provides a range of sexy dresses and other outfits that would make your fashion choices for a night out on the town easy.
In my opinion even if House of Dereon was not Beyonce-related I would love the collection. It is feminine and definitely sexy – who would not want a piece from their collection, especially now that we are all thinking about holiday season outfits?
Above are two of my favourite dresses from the collection: Shimmer Strap Bodycon Dress in Gold £90-£100 and Assymetric Mini Dress £80. I would also like to add sequin pieces from the collection to my wishlist: I love waterfall blazer (£110) and a wrap front skirt (£75) especially since both come in a choice of black and gold colours. See the whole range in the special concession at London Selfridges, online at http://www.selfridges.com and http://www.lipsy.com.
Little tip, if you are shopping online try Lipsy as the prices are up to 10% lower and you will be able to get free delivery on orders over £75 with a special code: AW11SHIPPING but not all items are available at both e-locations.
October 30, 2011 § Leave a comment
My second online outlet favourite is http://www.COCOSA.com – a members only fashion outlet filled with exciting sale events. A highlight of this website – ability to preview sale items before the sale opens that makes you want to rush to your computer ever day at 7am to check up new offerings.
With a wide range of sales going on it was hard to pick my favourites (harder than deciding who to send home on this years X factor). Nevertheless here are my 3 finalists, I mean dresses, currently available online:
1. Jenny Packham Short Multi Sequin Dress at £462 which is an amazing 83% off (originally £2799). Luxurious statement piece that I would not mind wearing (to say the least) for the upcoming winter holidays celebrations.
2. Felder Felder Vessna Dress – a beautiful cotton pastel dress with abstract pattern, perfect for taking you from day to night. Currently at £128 which is a 70% discount.
3. Emma Cook silk printed jewel dress would look great with chunky ankle boots – at £159 which is a great 52% off.
Visit the website to see more deals like Stephen Webster Jewellery and clothing range by Milly.