March 20, 2012 § Leave a comment
‘Is it possible for a Chinese company to build a worldwide brand?’ is the title of many marketing papers and is a popular topic for deliberation. Indeed with the overwhelming negative attitude surrounding ‘Made in China’ label, many assume that it would be a while before a truly popular brand can emerge out of China. Surprisingly, it might be the realm of fashion that sees the above claim overturned. Indeed for the last year one high street fashion brand from China has been experiencing very fast growth by looking for support from style bloggers, support that it has been receiving in bundles. Indeed if you read a few street style blogs you must have come across Romwe – fashionable and affordable online brand that designs and manufactures its range in China and offers free worldwide shipping. A tempting proposition indeed since the quality of Chinese production is higher than many assume – most of the technologies used in clothing manufacturing are identical to expensive European designer items, some of which have a portion of its production in Asia.
I decided to explore the website to see what the style blogs loved about the brand: I was on lookout for truly trendy items that fit an international fashionable customer and I found a bundle. For example I absolutely love the range of shirts with contrasting detailing (collars and cuffs) and here are my top six picks, all in a very affordable price range:
- Montage PU Lapel Silver-Tone Blouse, £22.22
- Paillette Embellished Fake Twin-Set Nude-Pink Shirt, £22.88
- Leopard Print Chiffon Shirt, £17.65
- Off Shoulder White Shirt, £20.92
- Oversized Splicing PU Star Black Shirt, £24.18
- Paillette Lapel Black Chiffon Shirt, £20.26
I have to be truthful though, while level of trendiness of the clothing is high there are a few things that Romwe should work on to satisfy high demands of international consumer, which of course requires a large financial investment (possibly unachievable at the time yet important enough to be prioritised in the future): items photography is not uniform or of the highest quality which leads to underselling the garments, product names are slightly misleading (second shirt in my selection is referred to by ‘fake twin-set’ leaving me to guess what it’s meant to mean), ‘about us’ page needs major work – it’s not doing the idea or the website justice and requires a few reads to gasp the content leading me to an overall point about the need to work harder on any written material as words like ‘stuff’ should not be used when referred to products, let alone in the description on the home page.
All in all I have to say a very good effort, the kind that can be easily seen in growing sales figure. I have a feeling the brand will do very well in the future, especially if some alterations to the website are made to ensure even the toughest international customer is satisfied with the experience.
October 30, 2011 § Leave a comment
As a part of my online fashion outlet special I pick my favourite items from top outlets in order to show you that they can be very fashionable and often not last season at all.
http://www.SECRETSALES.com is a great outlet website founded in 2007 that offers daily sale events for members only. Samsonite discount is one of the current highlights (I must admit to my love for Samsonite – the quality is superb, no other suitcase brand I had is so durable) but I just had to show case my favourite items from a great luxury handbag sale:
1. Dolce and Gabbana Star Print Shoulder Tote in Black at £520 – a 26% markdown of a current season item with a hottest print. And its not just what on the outside that counts as I absolutely love the contrasting animal print lining.
2. Classic Fendi Roll Bag with a cool twist of patent Leopard Print – £408 at a 32% discount.
And the best thing about the website is that it offers so much more that just bags, shoes and apparel. Its lifestyle range includes home goods and discounted holidays. Enjoy!
August 21, 2011 § Leave a comment
This summer a few English celebrities have been spotted wearing clothes from http://www.owntherunway.com so I decided to check it out. It is a fast growing fashion retailer that provides great interpretations of designer trends for bargain prices. This morning I picked out a few of my favourites that are worth a place in your wardrobe.
High wasted stripy skirt is very Prada-like and is just £14.99. Star print tie blouse is clearly inspired by Dolce & Gabbana but will only set you back by £17.99. While the dress in an interpretation of Christopher Kane neon floral pattern with in an Autumn/Winter hue and is priced at £26.99.
Those are my picks, but if you want some Sunday bargain e-tailing therapy you should have a look!
August 8, 2011 § Leave a comment
Star print is back. Which is great because I have a perfect star print summer dress somewhere in the depths of my closet. And after hearing that heat wave is back in UK this weekend its time to call in a search team!
This particular star print dress by Dolce & Gabbana is a star on its own. Jessie J appeared in it on the cover of this month’s Cosmopolitan magazine. Fergie of Black Eyed Piece just wore a variation of it to Teen Choice Award. And I was mesmerised by it walking past the brand’s store on Sloane Street. It’s so simple yet will make you stand out. Add a few colourful accessories and you are sorted.
Available at http://www.matchesfashion.com for £780. Would never style it with the same shoes they did on the website though, this dress is not made for simple black courts, even if they are Christian Louboutin simple black courts.