February 1, 2012 § Leave a comment
Whenever I find a pair of jeans that fits me perfectly, I can not resist purchasing it in different colours as finding the right pair is always such a pain – a process which should be avoided at all costs! Yet most of the time my choice is limited to black, dark blue, light blue and possibly grey if I’m extremely lucky. But the recent trends have taken denim to all new colour levels: yellow, pink and red jeans are turning into staples. That’s where Joe’s Jeans come in: imagine having your favourite pair of jeans in 55 colours? And for the summer your perfect pair of denim shorts in 55 shades? How has no one though of building the brand specifically based on colour choice of denim before, is my question! Get your perfect pair of jeans for $158 and short for $128 online or got to 4th Floor in Harrods to see them for yourself.
See the whole range and all those 55 shades here.