Jewellery Week Special: Allumer

June 19, 2012 § 3 Comments

This blog post is about a fun jewellery brand I came across while visiting the launch of the Treasure Exhibition, a part of London Jewellery Week. To find out more about my experiences at the event check our my twitter account @fashionwishlist.Indeed this brand is super fun. Creating wearable jewellery that you would not want to part with on daily basis, it’s cool, trendy and cheeky.

I adore gold, silver and rhodium match necklaces (top picture) that have a precious stone tips including Amethyst, Topaz and Pink Tourmaline. Symbolising light and life, these matches are perfect as meaningful presents and with varied stone colours could be chosen as ‘his and hers’ necklaces. Another favourite: gold Allumette necklaces (bottom left picture) that come with a small bell in various colours and look great if you have a few of them around your neck, but careful – make sure you won’t be annoyed by bell sounds! Apart from necklaces jewellery brand creates bracelets – simple gummy bracelets might at first remind you of the ones you wore back at school but a gold plate with diamond attached to the bracelet will make sure you know you are now all grown up! And on top of funky jewellery designs I love their packaging idea – every product comes in a little match box. ‘Light up someone’s life’ indeed!

As you can tell I quickly became a big fan of the Allumer, and I am not the only one! Various celebrities have been spotted sporting their designs – Kate Moss, Princess Beatrice, Daisy Lowe and pretty much the entire cast of Made in Chelsea! It is quite fascinating that such a successful brand was formed reacting to demand: founder-designer Nathasha Leith-Smith did not plan to start a jewellery brand when she made a single friendship bracelet for her best friend igniting the spark of word of mouth that drove the demand.

You can find more about the jewellery and purchase the pieces on their website (which does need some work but this is the only negative thing I can say regarding Allumer, and that’s the easiest one to correct). Prices are as follows: Match necklace £12o-138, Allumette necklace £24 and Gummy bracelets £120-150.

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