July 24, 2012 § Leave a comment
Whenever I was asked about the essentials on my list of stateside shopping, the first thing that always popped into my head was Victoria’s Secret – beautiful, affordable and worn by the sexiest models of the world, I doubt any lingerie lovers could resist stopping by their stores for a pink bag full of goodies.
For the brand it was an easy move – we don’t just know it, but love it and have been asking when we can get our own piece of female heaven on this side of the pond for a while. That is why we were given not one but two flagship stores: the one that opened today is in Westfield Stratford (just by the Olympic park, hence the rush to cash in on thousands of tourists that would be in the area) and we are expecting the New Bond Street store to open its door later in August.
My only slight concern – prices. In US those are similar to our high street favourite La Senza, but it would be surprising if the brand did not take an opportunity to raise the bar in UK and enter the market at higher price point. The signs are there – flagship store location is in New Bond Street alongside boutiques like Mulberry, Jimmy Choo, Hermes and Burberry and not in any high street location. So ladies, there is a price to pay (literally) for having Vicky’s over here in London.
Despite all that I am brimming with excitement, especially for the New Bond Street store, which is so much closer to where I live (and probably less busy now that Olympics are about to kick off). Comment below if you already visited the newly opened shop and share your experiences!